The feasibility study forms the starting point of most of our projects, with our experience we can quickly analyse the site and maximise the potential form, to allow the client to assess the viability.  At commencement the feasibility study of site analysis, massing studies and viability, forms the basis from which the concept design is developed.

Site Analysis

Analysis of a site for constraints and opportunities sets the criteria for the project and is the starting point for us, from which all the initial design stems. The analysis of the site and surroundings covers building use, listed buildings, height, urban grain, landscape, and access and connectivity, which all build up to create an informed understanding of the site and context.

Massing Studies

We use massing studies to test options in their context, to ensure that the proposal is realistic, follows planning guidance and is a positive addition to the location. This develops a robust scale of development that can be tested by the client for viability. Massing models are then used as an effective, tool to engage with planners, at an early stage.


With the feasibility study a detailed area schedule is produced to allow the client to run their viability calculations at an early stage and shape the design.

“We could not have done it without your generosity in many different ways, your willingness to work with us, your understanding of our vision and your dedication to the project in hand.”

Temple Park Centre

“I have dealt with the company across multiple accounts over the last 7 years and have always found them to have a ‘can do’ attitude, be creative appropriate to the role, whilst deliverable. The team are always approachable and go the extra mile to deliver, even under tight deadline constraints.”

Muse Developments

“Self have always provided an excellent design service and have been very professional and helpful in working within our bedroom development team.”

Marstons Inns & Taverns

“The Jaguar Estates Group has been working with Self for many years now on a range of both commercial and residential development projects, and are delighted to have formed a great working relationship.”

Jaguar Estates

“I have always and always will trust Self with all of our projects. They have imagination and style and are great people to work with.”

Chris Hamby

“If asked I would have no hesitation in engaging Self in any task, due to their exacting standards and attention to detail. Without a doubt, they are one of the most organised practices I’ve come across in this field and always deliver.”

Spirit Group

“The best delivery architects we have ever worked with…”


"Self Architects provided a number of different design options that considered a number of different stakeholder requirements. This enabled the Council to review and choose an option that worked best. They considered all the constraints associated with the site and delivered a high quality design within the require timescales."

Chorley Borough Council

“Self's professionalism, knowledge and experience led to a successful working relationship with the trust and we have always been assured that any project would be handled efficiently and effectively.”


"What you guys have given me is unbelievable. Really appreciate everything you have done."

John Barton

Leandas Group

“...due to their exacting standards and attention to detail, would have absolutely no hesitation in recommending Self for any type of project.”

Domino's Pizza